I am an independent marketing and media effectiveness consultant.

I deliver data-driven marketing science insight to advertisers.

My independent status allows me to show you “how it is” and identify the options you have to improve your marketing performance significantly.

I offer extensive experience to support this, having worked at multiple market-leading agencies and media companies including CACI, Channel Four,  Initiative, Mindshare, mSix, Ogilvy and PHD.

Client Experience: My marketing science and MMM client experience is extensive and includes:

  • BT (Business planning)
  • David Lloyd Leisure (Business planning)
  • Department for Work and Pensions (UK Government)
  • Discovery Channel (MMM, across EMEA)
  • The Economist (Business planning)
  • Electronic Arts (EA Games, Apex, FIFA, Sims, Madden etc)
  • First Direct (MMM, Customer analytics)
  • Hawkstone Lager (Customer analytics, RFV, MMM)
  • KAYAK (Media experiements and analytics)
  • London Business School (MMM)
  • NewsUK (The Times and Times Radio) (MMM)
  • Nutmeg (Business planning)
  • O2 (MMM, attribution)
  • Purplebricks (Business analytics and planning)
  • Riviera Travel (MMM)
  • TalkTalk (MMM)
  • Tate & Lyle (MMM)
  • Virgin Money (MMM)
  • Virgin Wines (Business Planning)

Awards: In the last four years my team has won three MediaWeek Awards (a gold and two silvers) for Best use of Econometrics, and a Silver for Best Use of Data and a Special Award for Attribution in the 2019 WARC global Best use of Data awards. I was elected a Campaign 40 over 40 winner in 2021.

Technical: From a technical point of view, I use R for all modelling and have undertaken extensive R courses including: Tree Based Models in R, Visualising spatial data in R, Analysing Social Media data in R, Time-Series analysis in R, Correlation and Regression in R, Data Manipulations with dplyr, Multiple and Logistic Regression R, Intermedia R and Modelling with Data in the Tidyverse.

I use these pages to share knowledge and skills with people who might be interested. If you want to follow me on LinkedIn you can find me here.

Enjoy!  Simon.