Simon Foster Media

I’m Simon – I am a specialist in using paid media to drive marketing and business growth.

My specialist topic is helping marketers make their media more effective. I take a data-driven, evidence-based approach to solving marketing and media problems and delivering target results.

I have worked with a wide range of clients from start-ups new economy challengers like Just-Eat and Nutmeg to large corporates like BT and Unilever. I have spent my career working at some of the leading names in media advertising; including FCB, Initiative, Mindshare, OgilvyOne, PHD, Channel Four and CACI.

I have written course content and run training courses for companies and organisations including The IDM, Royal Mail, Sky and Unilever.

I have also lectured to MA / MBA level. I hold an MA in Marketing (with Distinction) and I am a Fellow of the Institute of Direct and Digital Marketing and The Royal Society of Arts (FRSA).


Simon is simply the most insightful, talented, experienced, best results getter and risk minimiser in our business. The business of marketing budget investment
– Mike Cornwell, former CEO, Institute of Direct Marketing

A great partner – superior planning advice, thoroughly knowledgeable.
– Stephanie Retcho, VP Brand Marketing, KAYAK (formerly MD, TBWA Chiat Day, New York)

Simon combines an impressive understanding of not only each channel, but equally how they work together to maximise impact and effect
– Peter Simpson, Co-Founder, First Direct

Inventive, rigorous, open-minded and forward looking.
– George Bryant, Founding Partner, Brooklyn Brothers

Always on top of his game.
– Simon Hogfress, Kindred

[Simon] always encouraged innovative thinking and was not afraid to challenge convention when he felt it necessary. In doing so however, he would always call on rigorous data-driven thinking to support his case. This approach frequently produced outstanding results for clients.
– Martin Lawson, Global Head of Effectiveness, Maxus