I have more than 25 years experience working in media research, analytics, attribution on D2C brands, working at leading creative and media agencies and media owners.
I currently work at m/SIX a media agency within the WPP Group as Head of Analytics for EMEA. We use analytics to help our UK, EMEA and global clients increase their media and marketing effectiveness.
In the last year our team has won a MediaWeek Gold for Best use of Econometrics, and a Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards. We were also shortlisted for 2020 best use of data or insight awards at both The Drum and The Marketing Society Brave Awards.
I use these pages to share knowledge and skills with people who might be interested. Enjoy!
If you want to follow me on LinkedIn you can find me here.
Last updated January 2021