I have more than 25 years experience working in media research, analytics, attribution, D2C working at leading creative and media agencies and media owners.

I currently work at m/SIX a media agency within the WPP Group as Global Head of Analytics and Data Science.

We use analytics to help our clients increase their media and marketing effectiveness.

We are a multi-award winning team – over the last four years we have won:

2022 – Silver for Best use of Econometrics in the Media Week Awards for work with Discovery, EA, TalkTalk and Strike.

2021 – Silver in the Media Week Awards for Best use of Econometrics for work with Virgin Money.

2019 – MediaWeek Gold for Best use of Econometrics, Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards for work with TalkTalk.

I use these pages to share knowledge and skills with people who might be interested.

Enjoy!    Simon Foster

If you want to follow me on LinkedIn you can find me here.

Last updated Dec 22