Practitioner Training Courses

These are professional practitioner training courses designed to help you increase your marketing effectiveness.

Whilst some theory is inevitable, the main focus of these courses is to show you how to do things. How to plan media, how to buy media and how to evaluate media investments.

The key principles of this training are about enabling you to put theory into practice:  Not just what it is, but how you do it in practice.

Who are these courses for?

  • Marketers who work with media agencies
  • Marketers who want to learn more about media planning and buying
  • Procurment specialists who want to learn more about media contracts and ways of working
  • Agency media teams who need to broaden their skills if they are specialised into one area
  • Graduate training schemes

Here is a selection of the marketing effectiveness training courses I offer:

Bespoke Media Agency Training Courses

Bespoke Media Agency Training Courses

Ways of Working

Ways of Working

Media Agency Contracts

Media Agency Contracts

One to One Media Q&A

One to One Media Q&A

DRTV Training Course

DRTV Training Course

TV Media Planning and Buying Training Course

TV Media Planning and Buying Training Course

Performance Media Training Course

Performance Media Training Course

Media Evaluation Training Course

Media Evaluation Training Course

Media Buying Training Course

Media Buying Training Course

Media Planning Training Course

Media Planning Training Course

Media Strategy Training Course

Media Strategy Training Course

Digital Media Acquisition Training Course

Digital Media Acquisition Training Course

Win New Customers Training Course

Win New Customers Training Course

Defining Your Target Audience Training Course

Defining Your Target Audience Training Course

Zero Based Budgeting for Marketers

Zero Based Budgeting for Marketers