This site covers subjects around marketing science, marketing and media mix modelling (MMM), media attribution, customer analytics, transactional segmentation, media optimisation and marketing forecasting.

You may well have questions, you may have questions you are afraid to ask your team or your agency.

If you have a question, use our contact form to ask. We’ll usually reply the same day and in any event, within 24 hours.

And it’s in complete confidence. We won’t tell anyone.