Advances in open source code, Open AI and Machine Learning, mean MMM services can now be delivered more cost-efficiently and are now more accessible than ever before.
Historically, MMM has been prohibitively expensive. In some cases MMM projects cost between £50k and £100k – and sometimes more. This has now changed and costs are falling. More companies can now enjoy the benefits of full funnel media mix modelling and attribution.
What is the ROI on an MMM project
At MarketingIQ we can build a full Media Mix Model (MMM) for less than £10k. If you have an annual budget of £200k with sales of £2m, an MMM will most likely help you improve marketing ROIs by at least 10% or £200k. So a £10k MMM investment will yield a £200k revenue gain.
Our pricing policy for these services is clear and fixed (click to enlarge):
Project costs
Transactional Segmentation costs
MMM costs
Media Effectiveness Audit costs