Marketing Mix Modelling (MMM) Costs: The key to understanding what really drives you business and marketing performance
Description: Understand which media channels are generating incremental growth to your business. Identify your brand equity value. Isolate impacts of seasonality, trends, pricing, distribution and economic indicators. Understand how to optimise your channels in order to get more sales for the same budget.
Outputs: Detailed report, charts and tables including sales revenue contribution by media channel, including gross and net ROI, impact of underlying trends and seasonality, quantification of your “base” brand equity. Impact of price, promos and distribution on your sales. Impact of non-media factors like inflation and consumer confidence. Actionable recommendations.
Timings: 2-4 weeks from receipt of data, 2 weeks for additional models from same dataset
First model: £9,500
Additional Models: £5,700