Media Effectiveness Audit Costs

Media Effectiveness Audit – Get a robust top-line view on how accurately you are reporting media contributions and ROI

Description: Is your marketing activity delivering incremental growth, or simply harvesting a static or declining pool of consumers who would probably convert organically?  Is your activity going to strengthen your brand, defend its position and build share? Find out with a media effectiveness audit.  Includes MMM Lite test model.

Outputs: Report on the accuracy of your marketing and media measurement framework. Examination of variables and methodologies being used in your current attribution approach. We build a test MMM model to compare with your current attribution reporting. We provide gap analysis to compare test MMM results with your current attribution results. Actionable recommendations.

Timings: 4 weeks including data collection and MMM Lite test model

First Audit: £8,000

Additional Audits: n/a