MMM Feasibility Study: Do you have all the data required for a viable MMM project?
Description: We specify the data required and audit your data to assess your data’s suitability for MMM. This includes examining the quality and dimensions of the data, detecting outliers and other anomalies. Includes building of a test regression model to test the data’s suitability for MMM.
Outputs: Report including notional MMM scope, list of required variables , audit of variables available. Includes a Test MMM model to examine the suitability of your data for MMM. Actionable summary and next step recommendations.
Timings: 2 weeks from receipt of data
Cost: £5,000