Marketing IQ https://validator.w3.org/feed/docs/rss2.html Marketing Mix Modelling to Maximise ROI A simple definition of marketing Best practice in marketing and media attribution to increase ROMI How to calculate cost per thousand (CPM) in paid media How to calculate TV impacts from your media budget What is a TV Audience Impact? What is TV attribution modelling? Binet and Field – Is it really 60/40 What is Paid, Owned and Earned Media? 30 low cost ways to increase web site traffic How to calculate return on investment (ROI) in marketing How is brand advertising different to direct response advertising? How to write a better Marketing Plan What is the marketing mix in 2018? What is RFV analysis? TV Media Planning Terms – calculating media reach and frequency using TVRs What is the sales funnel and is it alive or dead? Understanding brand awareness, consideration and preference How do TVRs build media reach and frequency? What is first, second and third-party data and how is it affected by GDPR? Advertising Response Rates by Channel What will Brexit mean for Marketers? 2017 UK Marketing Predictions Examples of brilliant Direct Mail Direct Mail Response Rates Maximising Media Effectiveness and Efficiency Using Bayesian Priors in MMM: Do Better‑Looking Results Mean You Have a Better Model? How reliable is your marketing mix model (MMM)? UK Media Adspend and Revenue Forecasts 2026 Techniques to evaluate marketing uplift experiments What is incrementality in marketing – extracting trend, seasonality and brand equity Brand fame; what it is, what it delivers and how to build it. Why digital media attribution could be compromising your media ROI What are the 4Ps of the Marketing Mix Why we must learn to build brands in digital media Towards Attention Metrics by Media Channel Exploring the Carbon Cost of Advertising How to get the best from DRTV Six pioneers of marketing effectiveness past and present What is Marketing Mix Modelling (MMM)? Does excess share of voice (eSOV) guarantee brand sales growth? Adstock and Diminishing Returns: non-linear advertising effects How to win a media pitch Coronavirus: why measurement is the key to ending the lockdown Unilever points the way by maintaining adspend in Coronavirus crisis What is full funnel attribution in marketing? What is the craft of media planning? Brands must grow before they can be harvested What are dependent and independent variables, coefficients and contributions in MMM News