If you are a media, creative, digital or research agency you will want to produce a winning pitch every time you pitch.
But very often pitch teams lose the clarity of purpose required to win. They get distracted by options and ideas that may have a role somewhere in the pitch but no one is quite sure where.
Here’s a 10 step guide to writing and delivering a winning pitch:
Winning pitch teams must:
- Correctly interpret the brief
- Form a pre-pitch relationship with the prospect
- Set clear objectives
- Impress as early as possible
- Produce a differentiated response to the brief
- Demonstrate that you understand the business you are pitching for
- Be commercial as well as creative
- Show how your ideas will work
- Make your arguments easy to follow
- Evidence the ROI your ideas could generate.
Of course all this is easier said than done. Writing a winning pitch is a bit like being given a musical instrument to play – two people can pick it up and two people can press the keys, but only the experienced player will produce a memorable tune.
How can I help you?
So far in my career I have had senior or pitch lead roles in over £500m of new business wins. I am in a position to share what brings success and share the learnings from pitches where I’ve come close, but not won.
Here are some of the brands I have pitched for – and won – during my career:
- The AA
- Cisco Europe
- David Lloyd
- T M Lewin
- Unilever digital
In addition, I have worked at one of the leading pitch intermediaries and seen how credentials, chemistry meetings, pitch meetings and proposals are received by clients. In this role I have helped to manage around £100m of business.
Whilst there are a number of pitch doctors in the market few have this kind of track record.
If you would like me to help you produce a winning pitch please get in touch.