How to Evaluate a Media Plan

This course will show you how media advertising campaigns and bought. Media buying does not stop at the deal. Before the deal comes an assessment of value and after the deal comes the quality of the delivery of the campaign. After the campaign comes the buying review – and sometimes a media audit.  This course will show you all the techniques that are used by media buyers to negotiate price, access, quality and manage the delivery of media advertising.

Course Structure

  • Theory and Principles
  • Worked examples
  • Case studies
  • Discussion / Q&A
  • Workshop Exercise (Applied Learning)
    • Brief
    • Teamwork
    • Presentation
    • Team Discussion
    • Scoring (optional)
  • Wash-Up
  • Course evaluation

Costs and timing

  • Course duration: 1 day, 9.30am – 5.00pm
  • Cost: £250 per delegate
  • 10 or more delegates £200 per delegate
  • Min 5 delegates (£1,250),
  • Max 20 delegates (£4,000)
  • Costs exclude VAT and any third-party room hire / refreshments

Get in touch about this course