How to plan multi-media advertising campaigns
This course will show you how media planners plan media advertising campaigns. It will show you how to gather insight, develop strategy, build target audiences and understand their media consumption patterns. This course will show you the main sources of media research available and it will explain the relative costs, strengths and weaknesses of different media channels . When completed, you will know how to how to select and orchestrate media channels to deliver an integrated and effective media advertising campaign.
Course Structure
- Theory and Principles
- Worked examples
- Case studies
- Discussion / Q&A
- Workshop Exercise (Applied Learning)
- Brief
- Teamwork
- Presentation
- Team Discussion
- Scoring (optional)
- Wash-Up
- Course evaluation
Costs and timing
- Course duration: 1 day, 9.30am – 5.00pm
- Cost: £250 per delegate
- 10 or more delegates £200 per delegate
- Min 5 delegates (£1,250),
- Max 20 delegates (£4,000)
- Costs exclude VAT and any third-party room hire / refreshments