MarketingIQ provides independent measurement of your marketing and media investments.
Our independence gives you a fully transparent and unbiased view of how your marketing and media investments are working.
Our focus is very much on helping marketers and advertisers measure the incremental gain delivered by their marketing activity. That is, what their marketing activity really delivers compared to would have happened without any marketing or media investment. We also closely examine the degree to which the main digital platforms double count sales that would have happened without any marketing or media activity.
This work can unlock very significant cost savings.
We measure all media channels:
- Online / Digital: Display, Search, Social, BVOD, VOD.
- Offline: TV, OOH, Cinema, Radio and Print.
- Below the line: Direct Mail, Catalogues and Door to Door.
- Sponsorships and Partnerships: Long and short term deals with media owner partners.
We provide fast, actionable and cost-effective measurement using techniques like statistical attribution, MMM and customer analytics – all powered by machine learning.
- We provide an independent view of your marketing and media effectiveness and make clear recommendations on how to improve it.
- That view is backed by data science and decades of award-winning marketing effectiveness experience.
- We offer extensive subject matter expertise gained within leading global agencies and consulting.
- We have worked with all types of brands from market-leaders, to challengers and new entrant start-ups.
- Category experience includes consumer goods, D2C, finance, media owners, telecoms, travel, leisure and charities.
- We work with both advertisers and their agency partners.
MarketingIQ is an independent media measurement consultancy run by Simon Foster, who offers extensive, award-winning experience of helping brands grow using data science.
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