We provide independent measurement of your marketing and media investments.
Our independence gives you a fully transparent and unbiased view of how your marketing and media investments are working.
We measure all media channels:
- Online / Digital: Display, Search, Social, BVOD, VOD.
- Offline: TV, OOH, Cinema, Radio and Print.
- Below the line: Direct Mail, Catalogues and Door to Door.
- Sponsorships and Partnerships: Long and short term deals with media owner partners.
We provide fast, actionable and cost-effective measurement using techniques like statistical attribution, MMM and customer analytics – all powered by machine learning.
- We provide an independent view of your marketing and media effectiveness and make clear recommendations on how to improve it.
- That view is backed by data science and decades of award-winning marketing effectiveness experience.
- We offer extensive subject matter expertise gained within leading global agencies and consulting.
- We have worked with all types of brands from market-leaders, to challengers and new entrant start-ups.
- Category experience includes consumer goods, D2C, finance, media owners, telecoms, travel, leisure and charities.
- We work with both advertisers and their agency partners.
MarketingIQ is an independent media measurement consultancy run by Simon Foster, who offers extensive, award-winning experience of helping brands grow using data science.
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