Give Your Agency a Global-Network Edge in Data Science

Award-winning Marketing Mix Modelling and Data Science, built on Main Board leadership at WPP and Omnicom. We are the "instant" analytics department for ambitious agencies and brands.

Scale your analytical firepower without the overhead.

Most independent agencies reach a ceiling where their clients demand deeper proof of ROI than standard dashboards can provide. I launched MarketingIQ in June 2024 to break that ceiling.

By acting as your fractional Head of Data Science, I provide the R-based code and econometric rigor required to win high-stakes RFPs and defend your retainers. You get the "Main Board" credibility of a global network specialist, delivered with the agility and transparency of a boutique partner. I don’t just provide data; I provide the institutional-grade authority your clients expect.

Our Core Services

White-Label MMM

Stop relying on "black box" SaaS. We deliver bespoke, R-coded Marketing Mix Modelling under your brand, providing the transparent math needed to justify every pound of your client's spend.

Influencer & Creator Attribution

Turn "Likes" into "Lifts." We apply rigorous statistical frameworks to creator spend, allowing your social teams to prove incremental sales contribution to your clients.

Customer LTV & Audience Science

Move your agency upstream. We provide the cohort analysis and lifetime value data that transforms your role from "media buyer" to "long-term growth partner."

Team Training & C-Suite Pitch Support

We upskill your planning teams and join you in the "war room" for major pitches. Leverage my experience at PHD and mSix to close complex, data-heavy deals.

Designed for Agency Success, Not Competition.

We are specialists, not competitors. MarketingIQ is built to sit behind your agency brand.

White-Label First:

All reports and code can be delivered under your agency’s identity.

Conflict-Free:

We are a technical consultancy, not a media-buying shop. Your client relationships stay yours.

Transparent Code:

No proprietary "black boxes." We use open-source R-code that your clients can audit and trust.

Proven at the Helm of Global Networks.

My methodology isn't just theoretical—it’s the standard used by the world's largest advertisers.

Former Main Board Director: PHD (Omnicom) and Initiative (IPG).

Former Global Head of Data Science: mSix (WPP).

Award-Winning Logic: Recipient of 3 MediaWeek Awards and a WARC Global Special Award for Attribution.

Expertise Your Clients Will Recognize.

I have architected measurement, analytics, and MMM in roles at some of the world’s leading agencies including:

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