CO2 - MarketingIQ

Exploring the Carbon Cost of Advertising

March 12, 2022By Simon FosterCO2, Environment, Marketing Effectiveness, MMM

How much CO2 is generated by advertising media and the agencies providing the associated services? Forbes recently analysed the carbon footprint of agencies in the US and found that the key drivers are travel, commuting, office supplies, marketing collateral, utilities, shipping and computer services [1]. Within this, we can take a closer look at the … Read More

I am an independent marketing and media effectiveness consultant, with an emphasis on delivering marketing science-based solutions to advertisers. My independent status allows me to show you “how it is” rather than “how it ought to be”.

I offer extensive experience to support this, having worked at multiple market-leading agencies and media companies including CACI, Channel Four, Initiative, Mindshare, mSix, Ogilvy and PHD.

Client Experience: You can see my client experience here.

Awards: In the last four years my team has won three MediaWeek Awards (a gold and two silvers) for Best use of Econometrics, and a Silver for Best Use of Data and a Special Award for Attribution in the 2019 WARC global Best use of Data awards.

Technical: From a technical point of view I use R for all modelling and have undertaken extensive R courses including Tree Based Models in R, Visualising spatial data in R, Analysing Social Media data in R, Time-Series analysis in R, Correlation and Regression in R, Data Manipulations with dplyr, Multiple and Logistic Regression R, Intermedia R and Modelling with Data in the Tidyverse.

I use these pages to share knowledge and skills with people who might be interested. If you want to follow me on LinkedIn you can find me here.

Enjoy! Simon.