What will Brexit mean for Marketers?

January 29, 2017By Simon FosterGeneral No Comments

Whilst there may be a lot of general uncertainty around Brexit, particularly in the medium term there are some effects that can be forecast with considerable accuracy right now. By far away the biggest short term effects of Brexit will be those caused by currency changes. Since June 2016 we have seen the pound fall … Read More

2017 UK Marketing Predictions

December 21, 2016By Simon FosterGeneral No Comments

Always fun to gaze into the year ahead.  Here are my predictions for 2017: Mobile web use will be an increasing problem for Google: Mobile is now the dominant web use platform. In 2010 over 95% of web activity was delivered via PC, now it’s half that. As of this October, mobile had the edge … Read More

UK advertising predictions 2009

December 16, 2008By Simon FosterGeneral

I think 2009 is going to be a year of immense change in the UK media landscape. But it’s not going to be the same for everyone. I predict that it will be a bad year for the traditional offline players whilst newer digital players will find 2009 painful but manageable. For many traditional media … Read More