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1 March 2022
Published by Simon Foster on 1 March 2022
Categories
  • Advertising Evaluation
  • General
  • Marketing Effectiveness
  • Media Evaluation

Six pioneers of marketing effectiveness past and present

I recently wrote this piece for an m/SIX newsletter – it summarises the contribution of six people to the development of marketing effectiveness. SIX pioneers of […]
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29 January 2017
Published by Simon Foster on 29 January 2017
Categories
  • General

What will Brexit mean for Marketers?

Whilst there may be a lot of general uncertainty around Brexit, particularly in the medium term there are some effects that can be forecast with considerable […]
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21 December 2016
Published by Simon Foster on 21 December 2016
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  • General

2017 UK Marketing Predictions

Always fun to gaze into the year ahead.  Here are my predictions for 2017: Mobile web use will be an increasing problem for Google: Mobile is […]
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16 December 2008
Published by Simon Foster on 16 December 2008
Categories
  • General

UK advertising predictions 2009

I think 2009 is going to be a year of immense change in the UK media landscape. But it’s not going to be the same for […]
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