We can help you significantly improve your CRM targeting, response, ARPU and customer base value using machine learning.

How do we help you?

We use a powerful technique called predictive modelling to learn from your customer data. We can identify:

  1. Customers that are highly likely to spend more with you, even though you might not know it yet
  2. Customers who are likely to reduce spending or churn, again even though they may be spending normally
  3. Customers who are low spenders now but are likely to become loyal high spenders in the future
  4. Customers who are likely to default on agreements
  5. Which types of products a consumer is likely to buy next – even thought they are not buying those products now
  6. The future value of new customers at the point of subscription or first purchase so you can develop them to their full potential
  7. Segments of like-minded individuals with the right potential for your business
Applications

These techniques can help in the following areas:

  1. Identify the costumers you want to grow, maintain or prevent leaving
  2. Identify the tactics accordingly in selection, proposition and creative
  3. Direct Mail and brochure targeting – brochure and DM have high unit costs, you should only send them to the right customers
  4. Social CRM – running CRM campaigns through social media can be expensive to you, you should only target the tight customers
  5. email CRM  – can be very powerful for te right customers and very irritating to the wrong customers.

CRM process to identify, build and expand your customer value

CRM Process for email, Social and DM

 

 

 

 

 

 

 

 

 

Find out more about using data science to build value in your base. Click here