Marketing Training | MarketingIQ – Marketing Attribution and Media Effectiveness

I’ll second that B2B emotion

September 12, 2014By Simon FosterB2B Marketing, Marketing Training

For some critics, B2B advertising is too rational and doesn’t contain enough emotion. If that’s the case in 2014, then something’s changed since McGraw Hill ran this, perhaps one of the most famous B2B ads in the 1960’s. This ad is 100% B2B and yet it is stuffed with emotion. It plays on fears of … Read More

Advertising and Media Planning Books

March 13, 2013By Simon FosterMarketing Training, Media Planning, Media Planning Books

Here’s a selection of must-read selection of adverting media planning and buying books for those working in advertising and communications strategy. If you click the link you can find the book on Amazon. The Communications Challenge: A practical guide to media neutral planning A practical guide to communications planning. Becoming quite collectable. Even I’m in … Read More

I currently work at m/SIX a media agency within the WPP Group as Global Head of Analytics and Data Science At m/SIX, we use analytics to help our clients increase their media and marketing investment effectiveness. We do this using a range of statistcal techniques ranging from the simple – excel charts, to the more complex – machine learning. In the last four years our team has won three MediaWeek Awards (a gold and two silvers) for Best use of Econometrics, and a Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards.

I use these pages to share knowledge and skills with people who might be interested. Enjoy! Simon.

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