28 December 2010
No doubt there will be many a New Year marketing prediction over the next few days. The most common theme is likely to be that mass […]
27 October 2010
Predictive modelling is a term with many applications in statistics but in database marketing it is a technique used to identify customers or prospects who, given […]
19 October 2010
Measuring ROI in social media is a big concern for marketers as they consider moving budget away from traditional media channels and into social media activity. […]
12 October 2010
Your customer database is a potential fountain of opportunities to improve campaign targeting, creative messaging and return on marketing investment. Good database analysis can have a […]
30 July 2010
I once attended a research debrief to report the results of a survey into the communication effects of a direct mail campaign. The survey asked if […]
28 June 2010
Smart data analysis can be a major source of campaign insight and even competitive advantage for brands and advertisers. The customer data owned by a brand […]