We build robust and actionable solutions to media measurement and optimisation problems. All our products and services are designed to maximise your marketing and media effectiveness. Follow the link on each subject area below for more information and pricing:

Customer analytics, targeting and value growth

  1. Churn Modelling – Want to reduce churn and increase retention? Find out which of your customers are showing the highest risk of leaving your business? More info here.
  2. CRM Targeting to Build Value – We use powerful machine learning techniques to help you identify and build value in your customer base.  More info here.
  3. Recency, Frequency and Value Analysis – Where is the real value in your customer database? Which of your customers have transacted most recently transact most often and which customers provide the highest value to your business. More info here.

Influencer Budget Optimisation

    1. Influencer Measurement – We analyse your data to find the true impact of the variables in the Influencer landscape. For each influencer, we analyse variables like Account Age, Followers, Reach, Placement Costs and Content Quality to determine how these factors drive your influencer campaign performance. More info here.
    2. Influencers Budget Optimisation – We deploy proven portfolio budget allocation techniques to help you invest in the influencer accounts with the highest revenue potential. This approach helps you maximise both volume and ROI. More info here.

Media Mix Modelling and Optimisation

  1. Marketing and Media Mix Modelling – How do each of the four main components of the marketing mix Drive sales and ROI for your brand? More info here.
  2. Measurement Framework Design – Do you have a well structured framework for measuring how your marketing and media investments work for your business or brand? More info here.
  3. Media Attribution and Optimisation (MMM Lite) – A sub-set of Marketing Mix Modelling that examines the effectiveness of your media investments.  These media mix models can be used to optimise your media spend and to drive higher return investment from your current budget. More info here.

Training

  1. MMM Training – We can help you make the shift from cookie based attribution to stats based attribution. This training will help you brief, manage, interpret and understand MMM projects. More info here.
  2. CMOs Guide to MMM – MMM training for senior managers and Q&A – Do you want to know more bout MMM but not sure what or who to ask?  We include this training as part of all paid MMM projects. More info here.
MMM costs and pricing

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