How to research and understand your target audience

Good marketing is always customer centric  – it puts your understanding of the consumer at the heart of your business . This means you have to understand your target audiences to be an effective marketer.  This course shows you the different tools and techniques that are available to help you understand the needs and behaviours of your target audience and how to find them in both online and offline media environments.

Course Structure

  • Theory and Principles
  • Worked examples
  • Case studies
  • Discussion / Q&A
  • Workshop Exercise (Applied Learning)
    • Brief
    • Teamwork
    • Presentation
    • Team Discussion
    • Scoring (optional)
  • Wash-Up
  • Course evaluation

Course outcome

On completing this course you will know how to research consumer to find your target audience, You will know how to research both current customers and prospects using both quantitative and qualitative research techniques.

Costs and timing

  • Course duration: 1 day, 9.30am – 5.00pm
  • Cost: £250 per delegate
  • 10 or more delegates £200 per delegate
  • Min 5 delegates (£1,250),
  • Max 20 delegates (£4,000)
  • Costs exclude VAT and any third party room hire / refreshments

Get in touch about this course