Month: July 2010

Data planning and market research – mind the gap

July 30, 2010By Simon FosterAdvertising Evaluation, Customer Analytics, Media Evaluation

I once attended a research debrief to report the results of a survey into the communication effects of a direct mail campaign. The survey asked if the target group had received the direct mail piece and what they thought of it. The survey results were not good. According to the research, hardly any of the … Read More

I currently work at m/SIX a media agency within the WPP Group as Head of Analytics for EMEA.

At m/SIX, we use analytics to help our clients increase their media and marketing investment effectiveness. We do this using a range of statistcal techniques ranging from the simple – excel charts, to the more complex – machine learning.

In the last year our team has won a MediaWeek Gold for Best use of Econometrics, and a Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards.

I use these pages to share knowledge and skills with people who might be interested.

Enjoy! Simon Foster

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