Month: January 2014

Does social media drive sales?

January 7, 2014By Simon FosterDigital Media, Media Evaluation, Media Planning, Social Media

The question of sales generation is a growing problem for social media. Despite all the hype, it’s almost impossible to find any conclusive cross-category evidence that social media drives sales. Yes, there are some isolated examples of success; Dell’s Twitter pages announces some great deals and I’m sure ASOS can whip up a bit of extra … Read More

I currently work at m/SIX a media agency within the WPP Group as Head of Analytics for EMEA.

At m/SIX, we use analytics to help our clients increase their media and marketing investment effectiveness. We do this using a range of statistcal techniques ranging from the simple – excel charts, to the more complex – machine learning.

In the last year our team has won a MediaWeek Gold for Best use of Econometrics, and a Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards.

I use these pages to share knowledge and skills with people who might be interested.

Enjoy! Simon Foster

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