As we saw in the “what is a TVR” post a TVR is a percentage of a given target audience in a given geographic base. But is a TVR any more than that? Well, yes it is. A TVR is an important factor in calculating how media activity builds reach and frequency. Reach is the … Read More
Month: January 2018
What is first, second and third-party data and how is it affected by GDPR?
First party data is data that your organisation has collected and owns about your customers. It is information that has been gathered in the course of your direct relationship with your customers. They key here is that your organisation is the owner of this data; this is your database of your leads, your enquiries, your … Read More