MarketingIQ – Media Planning, Evaluation and Effectiveness Insight

Month: January 2018

How do TVRs build media reach and frequency?

January 29, 2018By Simon FosterAdvertising Evaluation, DRTV Training, Media Buying, Media Planning, TV Media Planning Training No Comments

As we saw in the “what is a TVR” post a TVR is a percentage of a given target audience in a given geographic base.  But is a TVR any more than that? Well, yes it is. A TVR is an important factor in calculating how media activity builds reach and frequency. Reach is the … Read More

What is first, second and third-party data and how is it affected by GDPR?

January 27, 2018By Simon FosterDirect Mail, Direct Marketing Training No Comments

First party data is data that your organisation has collected and owns about your customers. It is information that has been gathered in the course of your direct relationship with your customers. They key here is that your organisation is the owner of this data; this is your database of your leads, your enquiries, your … Read More

Recent Posts

  • Does excess share of voice (eSOV) guarantee brand sales growth? February 18, 2021
  • Adstock and Diminishing Returns: non-linear advertising effects June 7, 2020
  • Coronavirus: why measurement is the key to ending the lockdown May 7, 2020
  • Unilever points the way by maintaining adspend in Coronavirus crisis May 2, 2020
  • What is full funnel attribution in marketing? March 21, 2020
  • What is the craft of media planning? March 21, 2020
  • Brands must grow before they can be harvested March 8, 2020
  • What is RFV analysis? October 16, 2019
  • Best practice in marketing and media attribution to increase ROMI September 17, 2019
  • How to calculate cost per thousand (CPM) in paid media July 27, 2019

Categories

About me

I currently work at m/SIX a media agency within the WPP Group as Head of Analytics for EMEA.

At m/SIX, we use analytics to help our clients increase their media and marketing investment effectiveness. We do this using a range of statistcal techniques ranging from the simple – excel charts, to the more complex – machine learning.

In the last year our team has won a MediaWeek Gold for Best use of Econometrics, and a Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards.

I use these pages to share knowledge and skills with people who might be interested.

Enjoy!    Simon Foster

If you want to connect via LinkedIn you can find me here.

Share if you like it

Spam Blocked

907 spam blocked by Akismet

© 2021 MarketingIQ – Media Planning, Evaluation and Effectiveness Insight All Rights Reserved.

This website uses cookies to improve your experience. We hope you're OK with this, but you can opt-out if you wish.Accept Reject
Privacy & Cookies

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT