MarketingIQ – Marketing and Media Effectiveness Insights

Month: January 2018

How do TVRs build media reach and frequency?

January 29, 2018By Simon FosterAdvertising Evaluation, DRTV Training, Media Buying, Media Planning, TV Media Planning Training No Comments

As we saw in the “what is a TVR” post a TVR is a percentage of a given target audience in a given geographic base.  But is a TVR any more than that? Well, yes it is. A TVR is an important factor in calculating how media activity builds reach and frequency. Reach is the … Read More

What is first, second and third-party data and how is it affected by GDPR?

January 27, 2018By Simon FosterDirect Mail, Direct Marketing Training No Comments

First party data is data that your organisation has collected and owns about your customers. It is information that has been gathered in the course of your direct relationship with your customers. They key here is that your organisation is the owner of this data; this is your database of your leads, your enquiries, your … Read More

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About me

I currently work at m/SIX a media agency within the WPP Group as Head of Analytics for EMEA.

At m/SIX, we use analytics to help our clients increase their media and marketing investment effectiveness. We do this using a range of statistcal techniques ranging from the simple – excel charts, to the more complex – machine learning.

In the last year our team has won a MediaWeek Gold for Best use of Econometrics, and a Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards.

I use these pages to share knowledge and skills with people who might be interested.

Enjoy!    Simon Foster

If you want to follow me on LinkedIn you can find me here.

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