Twenty five years in and with the benefit of having worked for a number of the worlds leading media agencies, two intermediaries, including helping found one of them, and having been involved in probably more than a 100 media pitches I thought I’d reflect on what I think helps to win a media agency a … Read More
Month: May 2020
Coronavirus: why measurement is the key to ending the lockdown
Bill Gates once said “I have been struck again and again by how important measurement is to improving the human condition.” On April 7th, Mark Woolhouse Professor of Infectious Disease Epidemiology at the University of Edinburgh said ‘As things stand we could be out by a factor or 10 or even 100‘ [1]. Testing only … Read More