May | 2020 | MarketingIQ – Media Planning, Evaluation and Effectiveness Insight

Coronavirus: why measurement is the key to ending the lockdown

May 7, 2020By Simon FosterMarketing Training

Bill Gates once said “I have been struck again and again by how important measurement is to improving the human condition.” On April 7th, Mark Woolhouse Professor of Infectious Disease Epidemiology at the University of Edinburgh said ‘As things stand we could be out by a factor or 10 or even 100‘ [1]. Testing only … Read More

Unilever points the way by maintaining adspend in Coronavirus crisis

May 2, 2020By Simon FosterMarketing Training

This post presents some of the arguments for continuing to advertise during a recession or downturn.

I currently work at m/SIX a media agency within the WPP Group as Head of Analytics for EMEA.

At m/SIX, we use analytics to help our clients increase their media and marketing investment effectiveness. We do this using a range of statistcal techniques ranging from the simple – excel charts, to the more complex – machine learning.

In the last year our team has won a MediaWeek Gold for Best use of Econometrics, and a Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards.

I use these pages to share knowledge and skills with people who might be interested.

Enjoy! Simon Foster

If you want to connect via LinkedIn you can find me here.