16 May 2020
Twenty five years in and with the benefit of having worked for a number of the worlds leading media agencies, two intermediaries, including helping found one […]
7 May 2020
Bill Gates once said “I have been struck again and again by how important measurement is to improving the human condition.” On April 7th, Mark Woolhouse […]
2 May 2020
This post presents some of the arguments for continuing to advertise during a recession or downturn.