Manufacturer Budget Allocation Case Study (2024)
16 March 2026
Tourist Board Media Forecasting Case Study (2025)
16 March 2026
- Objective: Measure and report media channel performance
- Approach: Marketing Mix Modelling (MMM)
- Solution: Isolation of underlying trends and seasonality, accurate media channel performance estimates. Budget optimisation and results forecasting
- Applicable to: Any business or marketing team who want to move beyond Last Touch attribution identify the true incremental effects of media investments.
Simon Foster
Principal of MarketingIQ in London. Expertise in Customer Analytics, Marketing Mix Modelling (MMM), Influencer Measurement and Media Mix Optimisation. 25 years experience building models and leading data science teams for major agency groups including Interpublic, Omnicom and WPP.