Case Studies

Objective: Measure and report drivers of tickets sales over and above underlying seasonal patterns. Approach: Full funnel marketing mix modelling (MMM) Solution: Quantified the effect of […]

Objective: Measure the incremental sales delivered by social media channels Approach: Full Funnel MMM attribution Solution: Quantified the effect social media channels alongside other digital channels […]

Objective: Segment customer base to inform CRM strategy Approach: RFV analysis and customer segmentation (into 8 actionable segments) Solution: Allocated all customers into RFV based segments […]

Objective: Forecast web traffic and holiday bookings by media channel and optimise media budget allocations. Approach: Deployment of in-house media channel forecasting tool and use of […]

Objective: Measure and report media channel performance Approach: Marketing Mix Modelling (MMM) Solution: Isolation of underlying trends and seasonality, accurate media channel performance estimates. Budget optimisation and […]

Objective: Allocate a central media budget across multiple individual European markets based on current and potential growth rates Approach: Multivariate segmentation of European markets Solution: Build […]