Search is one of the biggest channels in UK media spending. In 2025 WARC estimated that it accounted for £17.8bn of spend out £46.6bn total UK adspend. No doubt your business invests heavily in search but how sure can you be that you are spending that budget as efficiently as possible? Advanced Paid Search Optimisation ensures that every £1 spent in search delivers the maximum value to your business.

Did you know that even a relatively simple PPC campaign set-up (excluding keywords) can present over 130,000 of optimisation options?
  • 134,000 settings options can be generated by a campaign composed of 5 headlines × 4 budget levels × 10 locations × 4 audience segments × 2 device types × 4 dayparts × 7 days × 3 bid strategies
  • 1,340,000 settings options are possible if we add the management of 100 keywords × 5 headlines × 4 budget levels × 10 locations × 4 audience segments × 2 device types × 4 dayparts × 7 days × 3 bid strategies
  • Whether its 134,000 campaign options or 13.4 million campaign + keyword options , these numbers cannot be managed manually and efficiently
  • Modelling helps you quickly narrow those options down an d identify the campaign setups that are most efficient.

Illustration 1 below, examples of Paid search settings and output variable show how many input and output variables are present in a typical PPC campaign set up.

Paid search variables MarketingIQ

Illustration 1: Paid search settings and output variable examples

MarketingIQ provides three advanced statistical techniques for paid search optimisation that can significantly improve your paid search performance.
  1. Diminishing returns modelling: Could reallocating a flat weekly budget generate 17% more PPC sales?
  2. Query words analysis: We offer techniques to reveal which PPC search terms offer more volume and a 35% lower cost per conversion
  3. Driver modelling: Which PPC campaign settings were associated with higher campaign and adgroup performance?
MarketingIQ provides robust and transparent search optimisation solutions
  • You don’t have to rely on platform-side “black box” optimisation; you can run these approaches transparently and improve your results significantly.
  • Nor do you have to upload your data into the AI cloud; we analyse data locally but tap into the power of AI to make sure the analyses are fast and accurate.
  • This means you get insight and the supporting explanation and understanding that is required to get colleagues on board and make investment decisions in an informed way.

Read more about Advanced Paid Search Optimisation here

For full access, please email info@marketingiq.co.uk for the password