We can help you significantly improve your CRM targeting, response, ARPU and customer base value using machine learning.
How do we help you?
We use a powerful technique called predictive modelling to learn from your customer data. We can identify:
- Customers that are highly likely to spend more with you, even though you might not know it yet
- Customers who are likely to reduce spending or churn, again even though they may be spending normally
- Customers who are low spenders now but are likely to become loyal high spenders in the future
- Customers who are likely to default on agreements
- Which types of products a consumer is likely to buy next – even thought they are not buying those products now
- The future value of new customers at the point of subscription or first purchase so you can develop them to their full potential
- Segments of like-minded individuals with the right potential for your business
Applications
These techniques can help in the following areas:
- Identify the costumers you want to grow, maintain or prevent leaving
- Identify the tactics accordingly in selection, proposition and creative
- Direct Mail and brochure targeting – brochure and DM have high unit costs, you should only send them to the right customers
- Social CRM – running CRM campaigns through social media can be expensive to you, you should only target the tight customers
- email CRM – can be very powerful for te right customers and very irritating to the wrong customers.
CRM process to identify, build and expand your customer value
Book a consultation now