Been digging around for examples of outstanding direct mail. If you’re tired of running emails and banners ads, and you’re looking to make a real creative and intelligent impact, you might want to consider something like this, especially if you have a discrete high value segment and want to get seriously noticed.
The Australian Defence Force wanted to hire engineers. So George Patterson Y&R Melbourne developed this DIY radio kit to engage engineering students as potential recruits without instructions. It won a D&AD Gold in 2014.
Here’s the story behind the campaign