This course will show you how to plan, buy and evaluate performance media to maximise short-term sales.  It will show you why performance media is very different to brand media. It covers the key principles, techniques, metrics, planning formats, buying imperatives and measurement techniques required to maximise ROI from performance media. It will also show you how to evaluate creative work in the context of the ROI targets you have been set.

Course Structure

  • Theory and Principles
  • Worked examples
  • Case studies
  • Discussion / Q&A
  • Workshop Exercise (Applied Learning)
    • Brief
    • Teamwork
    • Presentation
    • Team Discussion
    • Scoring (optional)
  • Wash-Up
  • Course evaluation

Costs and timing

  • Course duration: 1 day, 9.30am – 5.00pm
  • Cost: £250 per delegate
  • 10 or more delegates £200 per delegate
  • Min 5 delegates (£1,250),
  • Max 20 delegates (£4,000)
  • Costs exclude VAT and any third-party room hire / refreshments

Get in touch about this course