DRTV Training Course DRTV can be an incredibly powerful tool for winning new customers. This course will show you how to plan, buy and evaluate a highly effective DRTV acquisition campaign. It explains why DRTV is different to brand advertising gives you both the key principles that underpin successful DRTV and the practical tools to plan, buy … Read More
TV Media Planning and Buying Training Course This training course details all the main metrics and principles that underpin TV planning and buying. It is suitable for graduate training for advertisers or media agencies and will also be very useful to advertisers who are planning and buying their own TV campaigns. You will learn about the … Read More
How to use digital media to win new customers Digital media is a powerful tool for winning new customers. But using it properly requires training and knowledge. This training course will show you how to identify which digital media channels are best suited to delivering your objectives, how to use data or a DMP (Data … Read More