12 October 2010
Your customer database is a potential fountain of opportunities to improve campaign targeting, creative messaging and return on marketing investment. Good database analysis can have a […]
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30 July 2010
I once attended a research debrief to report the results of a survey into the communication effects of a direct mail campaign. The survey asked if […]
28 June 2010
Smart data analysis can be a major source of campaign insight and even competitive advantage for brands and advertisers. The customer data owned by a brand […]