What can a database record tell us about customers?

October 12, 2010By Simon FosterCRM Training, Customer Analytics Training, Direct Mail Training, Direct Marketing Training

Your customer database is a potential fountain of opportunities to improve campaign targeting, creative messaging and return on marketing investment. Good database analysis can have a huge positive effect on your business. Your database can tell you who your customers are, where they live, what kind of people they are, what they buy, how they … Read More

Marketing data analysis gets you closer to customers

June 28, 2010By Simon FosterCRM Training, Customer Analytics Training, Direct Marketing Training

Smart data analysis can be a major source of campaign insight and even competitive advantage for brands and advertisers. The customer data owned by a brand advertiser can reveal Exactly who buys a given product or service Detailed information about the characteristics of those buyers Which other products and services they buy Which product and … Read More