Peter Simpson, Co-Founder, First Direct

Simon combines an impressive understanding of not only each channel, but equally how they work together to maximise impact and effect

I currently work at m/SIX a media agency within the WPP Group as Global Head of Analytics and Data Science At m/SIX, we use analytics to help our clients increase their media and marketing investment effectiveness. We do this using a range of statistcal techniques ranging from the simple – excel charts, to the more complex – machine learning. In the last four years our team has won three MediaWeek Awards (a gold and two silvers) for Best use of Econometrics, and a Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards.

I use these pages to share knowledge and skills with people who might be interested. Enjoy! Simon.

If you want to follow me on LinkedIn you can find me here.

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