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  • Contact and Questions
  • Knowledge Base
  • Introducing MMM Lite
  • Products and Services
    • Churn Modelling
    • CMOs Guide to MMM
    • CRM Targeting
    • Marketing Mix Modelling
    • Measurement Framework Design
    • Media Attribution and Optimisation
    • MMM and Media Attribution Training
    • Recency, Frequency, Value Modelling
  • MMM Costs and Pricing
  • Subject Matter Expertise
  • Cut media CO2 Emissions
  • MMM Glossary
  • About me
  • Ask a question
  • Contact and Questions

MarketingIQ  – Independent Media Measurement

MarketingIQ  – Independent Media Measurement

  • Knowledge Base
  • Introducing MMM Lite
  • Products and Services
    • Churn Modelling
    • CMOs Guide to MMM
    • CRM Targeting
    • Marketing Mix Modelling
    • Measurement Framework Design
    • Media Attribution and Optimisation
    • MMM and Media Attribution Training
    • Recency, Frequency, Value Modelling
  • MMM Costs and Pricing
  • Subject Matter Expertise
  • Cut media CO2 Emissions
  • MMM Glossary
  • About me
  • Ask a question
  • Contact and Questions

Peter Simpson, Co-Founder, First Direct

December 5, 2018By

Simon combines an impressive understanding of not only each channel, but equally how they work together to maximise impact and effect

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George Bryant, Founding Partner, Brooklyn Brothers

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About me

I am an independent marketing and media effectiveness consultant, with an emphasis on delivering marketing science-based solutions to advertisers. My independent status allows me to show you “how it is” rather than “how it ought to be”.

I offer extensive experience to support this, having worked at multiple market-leading agencies and media companies including CACI, Channel Four,  Initiative, Mindshare, mSix, Ogilvy and PHD.

Client Experience: You can see my client experience here.

Awards: In the last four years my team has won three MediaWeek Awards (a gold and two silvers) for Best use of Econometrics, and a Silver for Best Use of Data and a Special Award for Attribution in the 2019 WARC global Best use of Data awards.

Technical: From a technical point of view I use R for all modelling and have undertaken extensive R courses including Tree Based Models in R, Visualising spatial data in R, Analysing Social Media data in R, Time-Series analysis in R, Correlation and Regression in R, Data Manipulations with dplyr, Multiple and Logistic Regression R, Intermedia R and Modelling with Data in the Tidyverse.

I use these pages to share knowledge and skills with people who might be interested. If you want to follow me on LinkedIn you can find me here.

Enjoy!  Simon.

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