16 December 2008
I think 2009 is going to be a year of immense change in the UK media landscape. But it’s not going to be the same for […]
3 December 2008
So the mighty P&G has spoken about social media. When these companies speak the marketing community has to listen. These guys think long and hard about […]
1 December 2008
Economists have a concept called Diminishing Marginal Utility. This means that each additional time a consumer consumes something they get less satisfaction from consuming it. So, […]
27 September 2008
So, Dairy Milk with its Drumming Gorilla TV ad campaign has posted a sluggish 2% market share growth whilst ‘run of the mill’ Galaxy has romped […]