Not everyone has a large advertising budget so here are 30 free or low cost ways to increase your web site traffic:
- Make sure your site is fully indexed on Google and has no broken links
- Set up a Google Analytics account so you can see what’s working best
- If your site is built on a platform like WordPress get an SEO plugin
- Identify a set of target key words with high demand and, where possible, low competition
- Create content around your target keywords
- Get a “subscribe” app (remember to be GDPR compliant in EU and UK)
- Create a LinkedIn company page
- Join groups and post articles on LinkedIn
- Run a webinar on LinkedIn
- Share every new post you write to LinkedIn
- Post your presentation slides on Slideshare
- Post on Twitter using hashtags, follow influencers
- Create a YouTube channel and create content (slides or video)
- Create a Pinterest account, post content, follow influencers
- Create an Instagram account, post content, follow influencers
- Create content and post it on your blog / site with social sharing
- Post comments on target blogs and leave your URL
- Be a guest blogger on an industry leading site
- Register with target directory sites
- Sponsor part of a target industry event (even if only the pencils)
- Create white papers for target industry sites
- Do some interesting research and PR it online and offline
- Do a partnership deal with a complementary brand
- Write articles and submit them to targeted sites
- Sign up to an affiliate network
- Setup a Google PPC account with Analytics
- Set up a Bing PPC account
- Set up a LinkedIn PPC account
- Run online display ads on targeted sites
- Run online display ads on an ad network
Email and GDPR
You’ll notice I have not specifically talked about email. The rules in the UK and Europe have changed with GDPR. You can only email a permissioned list, if you can get all your subscribers to voluntarily agree to be re-contacted you should be fine.