30 low cost ways to increase web site traffic

Not everyone has a large advertising budget so here are 30 free or low cost ways to increase your web site traffic:

1. Make sure your site is fully indexed on Google and has no broken links
2. Set up a Google Analytics account so you can see what’s working best
3. If your site is built on a platform like WordPress get an SEO plugin
4. Identify a set of target key words with high demand and, where possible, low competition
5. Create content around your target keywords
6. Get a “subscribe” app (remember to be GDPR compliant in EU and UK)
7. Create a LinkedIn company page
8. Join groups and post articles on LinkedIn
9. Run a webinar on LinkedIn
10. Share every new post you write to LinkedIn
11. Post your presentation slides on Slideshare
12. Post on Twitter using hashtags, follow influencers
13. Create a YouTube channel and create content (slides or video)
14. Create a Pinterest account, post content, follow influencers
15. Create an Instagram account, post content, follow influencers
16. Create content and post it on your blog / site with social sharing
17. Post comments on target blogs and leave your URL
18. Be a guest blogger on an industry leading site
19. Register with target directory sites
20. Sponsor part of a target industry event (even if only the pencils)
21. Create white papers for target industry sites
22. Do some interesting research and PR it online and offline
23. Do a partnership deal with a complementary brand
24. Write articles and submit them to targeted sites
25. Sign up to an affiliate network
26. Setup a Google PPC account with Analytics
27. Set up a Bing PPC account
28. Set up a LinkedIn PPC account
29. Run online display ads on targeted sites
30. Run online display ads on an ad network

Email and GDPR

You’ll notice I have not specifically talked about email. The rules in the UK and Europe have changed with GDPR. You can only email a permissioned list, if you can get all your subscribers to voluntarily agree to be re-contacted you should be fine.