Do you know how well your media channels are really performing? Do you suspect a channel is being over or under reported, but you can’t be sure? Do you want to optimise your budget allocation to maximise results? Do you need accurate forecasts future performance?
The MarketingIQ difference:
We offer high quality Marketing and Media Mix Modelling (MMM), Customer Analytics, Media Optimisation and Response Forecasting.
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Latest actionable insights:
What is incrementality in marketing – extracting trend, seasonality and brand equity
Why digital media attribution could be compromising your media ROI
Brand fame; what it is, what it delivers and how to build it.