MMM and Customer Analytics data science support for agencies
At MarketingIQ, we provide robust, accurate and independent Marketing and Media Mix Modelling (MMM), Customer Analytics, Channel Mix Optimisation and Response Forecasting to support advertising, media, digital and creative agencies.
All our work designed to help you improve marketing and media ROI for your clients.
Our team have been delivering award-winning Marketing and Media Mix Modelling (MMM), Customer Analytics, Media Optimisation and Response Forecasting projects for more than 20 years. Experience has been gained across the main agency groups – Interpublic, Omnicom and WPP, as well as independents like 7Stars and The Kite Factory and data specialsits like CACI. Sector experience is mainly agency-side and covers Automotive, B2B, Finance, Leisure (Gaming, Holidays, Tourism) , Not-For-Profit, Property, Retail, Telcos, Travel.
We don’t resell other people’s products, we dont use free to market products e.g. Robyn, and we don’t use cookie cutter tools. We build adaptable, scalable solutions using code.
We have developed a proven and well structured modelling pipeline with emphasis on robust models, strong diagnostics and actionable outcomes.
Products and Services: Find out more about our products and services here
Case Studies: See some case studies here
Quicklinks:
- Marketing Mix Modelling (MMM) here
- MMM Lite here
- Customer Analytics here
- Influencer Measurement here.