Leading Theatre Entertainment Group MMM Case Study (2025):

  • Objective: Measure and report drivers of tickets sales over and above underlying seasonal patterns.
  • Approach: Full funnel marketing mix modelling (MMM)
  • Solution: Quantified the effect of all media channels including the impact of non-digital “fame building” media channels in growing sales
  • Applicable to: Any business or marketing team that wants to move beyond Last Touch attribution identify the true incremental effects of media investments.

Online Book Retailer MMM Case Study (2024):

  • Objective: Measure the incremental sales delivered by social media channels
  • Approach: Full Funnel MMM attribution
  • Solution: Quantified the effect social media channels alongside other digital channels
  • Applicable to: Any business or marketing team that wants to move beyond Last Touch attribution identify the true incremental effects of media investments.

Major Entertainment Venue RFV Analysis Case Study (2025):

  • Objective: Segment customer base to inform CRM strategy
  • Approach: RFV analysis and customer segmentation (into 8 actionable segments)
  • Solution: Allocated all customers into RFV based segments with next action recommendations by segment
  • Applicable to: Any business or marketing team that wants to understand more about customer value and tenure in order to refine CRM strategy.

Tourist Board Media Forecasting Case Study (2025):

  • Objective: Forecast web traffic and holiday bookings by media channel and optimise media budget allocations.
  • Approach: Deployment of in-house media channel forecasting tool and use of in-house digital CPM, response and conversion rate database to build forecasts
  • Solution: Provided detailed sales funnel based forecasts by media channel, added revenue per booking and forecasted total revenues form media investments
  • Applicable to: Any business or marketing team that wants forecast and scenario plan the results of different budget investment allocations across media channels.

Major UK Retailer MMM Case Study (2025):

  • Objective: Measure and report media channel performance
  • Approach: Marketing Mix Modelling (MMM)
  • Solution: Isolation of underlying trends and seasonality, accurate media channel performance estimates. Budget optimisation and results forecasting
  • Applicable to: Any business or marketing team who want to move beyond Last Touch attribution identify the true incremental effects of media investments.

Manufacturer Budget Allocation Case Study (2024):

  • Objective: Allocate a central media budget across multiple individual European markets based on current and potential growth rates
  • Approach: Multivariate segmentation of European markets
  • Solution: Build a segmentation of around 30 markets using population, economic, car sales data, and media costs, then combined segments into actionable groups and allocated budgets based on future sales potential
  • Applicable to: Any business or marketing team that has a central budget for multiple markets and needs to ensure the budget is distributed at the correct weights across multiple markets.