TV Media Planning Terms – calculating media reach and frequency using TVRs

April 22, 2018By Simon FosterAdvertising Media Training, Media Buying Training, Media Planning Training, TV Media Planning Training No Comments

When media planners develop TV campaign plans they are often optimising the relationship between three sets of numbers: TVRs (or GRPs, or TRPs) – TVRs or TV rating points are a way of sizing target audiences across both demographics and geography. 1 TVR is 1% of a target audience universe as defined by both demographic and … Read More