TV Media Planning Terms – calculating media reach and frequency using TVRs

April 22, 2018By Simon FosterAdvertising Media Training, Media Buying Training, Media Planning Training, TV Media Planning Training No Comments

When media planners develop TV campaign plans they are often optimising the relationship between three sets of numbers: TVRs (or GRPs, or TRPs) – TVRs or TV rating points are a reflection a target audience using both demographics and geography. If there are 50m adults in the UK then 1 Adult National TVR is 1% of … Read More

How do TVRs build media reach and frequency?

January 29, 2018By Simon FosterAdvertising Evaluation Training, Advertising Media Training, DRTV Training, Media Buying Training, Media Planning Training, TV Media Planning Training No Comments

As we saw in the “what is a TVR” post a TVR is a percentage of a given target audience in a given geographic base.  But is a TVR any more than that? Well, yes it is. A TVR is an important factor in calculating how media activity builds reach and frequency. Reach is the … Read More