Social Media Metrics Made Simple: Focus on Sales and Customers

February 20, 2012By Simon FosterAdvertising Evaluation Training, Digital Media Training, Media Planning Training, Social Media Training

I am amazed that so many people spend so much time defining and discussing social media metrics. Why? Because the answers marketers (and shareholders) want are very, very simple. Marketers want only one thing from marketing budget investment. Marketers want sales – sales are key; almost everything else is a proxy for some point on … Read More