7 January 2014
The question of sales generation is a growing problem for social media. Despite all the hype, it’s almost impossible to find any conclusive cross-category evidence that social […]
- All
- Adspend Forecasts
- Advertising Evaluation
- B2B Marketing
- CO2
- CRM Training
- Customer Analytics
- Digital Media
- Direct Mail
- Direct Marketing Training
- DRTV Training
- Environment
- General
- Market Mix Models
- Marketing Effectiveness
- Marketing Mix Models
- Marketing Training
- Media Buying
- Media Evaluation
- Media Planning
- Media Planning Books
- MMM
- Social Media
- TV Media Planning Training
- Ways of Working
9 May 2012
Here’s an iron for the fire: “Facebook ‘likes’ do not cause increased brand preference or increased sales so marketing campaigns designed to increase the number of […]
20 February 2012
I am amazed that so many people spend so much time defining and discussing social media metrics. Why? Because the answers marketers (and shareholders) want are […]
6 May 2011
For many years CRM has been a “direct” channel delivering one way communications to customers. Now, with the advent and maturity of social media networks brands […]
3 December 2008
So the mighty P&G has spoken about social media. When these companies speak the marketing community has to listen. These guys think long and hard about […]