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  • News
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      • Churn Modelling
      • CRM Targeting
      • Recency Frequency Value Modelling
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      • Influencer Measurement
      • Influencer Budget Optimisation
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      • Marketing Mix Modelling
      • Measurement Framework Design
      • Media Attribution and Optimisation
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      • MMM Training
      • CMO’s Guide to MMM
  • MMM Costs
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  • Case Studies
✕
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      • Recency Frequency Value Modelling
    • Influencer Budget Optimisation
      • Influencer Measurement
      • Influencer Budget Optimisation
    • Marketing and Media Mix Modelling
      • Marketing Mix Modelling
      • Measurement Framework Design
      • Media Attribution and Optimisation
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      • MMM Training
      • CMO’s Guide to MMM
  • MMM Costs
  • Simon Foster
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2016

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21 December 2016
Published by Simon Foster on 21 December 2016
Categories
  • General

2017 UK Marketing Predictions

Always fun to gaze into the year ahead.  Here are my predictions for 2017: Mobile web use will be an increasing problem for Google: Mobile is […]
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2 December 2016
Published by Simon Foster on 2 December 2016
Categories
  • Direct Mail

Examples of brilliant Direct Mail

Been digging around for examples of outstanding direct mail. If you’re tired of running emails and banners ads, and you’re looking to make a real creative […]
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2 October 2016
Published by Simon Foster on 2 October 2016
Categories
  • CRM Training
  • Customer Analytics
  • Direct Mail
  • Direct Marketing Training
  • Marketing Training

Direct Mail Response Rates

What response rates can you expect from Direct Mail? Warm Direct Mail – mailings to your active customer file: In our experience, warm direct mail, i.e. DM […]
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