How to Evaluate Media Advertising Campaigns This course will show you how to evaluate media advertising campaigns across all channels. It includes TV, print, radio, outdoor, online search, social and display. Most importantly, it will show you how to form a holistic view of your media performance and establish true ROI as opposed to inaccurate … Read More
How to Evaluate a Media Plan This course will show you how media advertising campaigns and bought. Media buying does not stop at the deal. Before the deal comes an assessment of value and after the deal comes the quality of the delivery of the campaign. After the campaign comes the buying review – and … Read More
Win New Customers Training Course This course shows you how to calculate your allowable cost per customer (ACPO) and then how to use each channel from digital to print and direct mail to win customers at that target cost. We will cover campaign planning, target audience research, data analysis, proposition development, targeting, channel selection, budget allocation, creative development, activation … Read More