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How to calculate cost per thousand (CPM) in paid media

July 27, 2019By Simon FosterMarketing Training, Media Buying, Media Planning

Cost per thousand is a key metric in paid media planning. It’s important because it tells you the comparative cost of reaching the same volume of target audience in different media channels. Did you know that the cost of reaching 1,000 people in TV is about £5 and the cost of reaching 1,000 people by … Read More

I am an independent marketing and media effectiveness consultant, with an emphasis on delivering marketing science-based solutions to advertisers. My independent status allows me to show you “how it is” rather than “how it ought to be”.

I offer extensive experience to support this, having worked at multiple market-leading agencies and media companies including CACI, Channel Four, Initiative, Mindshare, mSix, Ogilvy and PHD.

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Enjoy! Simon.