CPT

How to calculate cost per thousand (CPM) in paid media

July 27, 2019By Simon FosterMarketing Training, Media Buying, Media Planning

Cost per thousand is a key metric in paid media planning. It’s important because it tells you the comparative cost of reaching the same volume of target audience in different media channels. Did you know that the cost of reaching 1,000 people in TV is about £5 and the cost of reaching 1,000 people by … Read More

I currently work at m/SIX a media agency within the WPP Group as Head of Analytics for EMEA.

At m/SIX, we use analytics to help our clients increase their media and marketing investment effectiveness. We do this using a range of statistcal techniques ranging from the simple – excel charts, to the more complex – machine learning.

In the last year our team has won a MediaWeek Gold for Best use of Econometrics, and a Silver and Special Award for Attribution in the 2019 WARC global Best use of Data awards.

I use these pages to share knowledge and skills with people who might be interested.

Enjoy! Simon Foster

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