impacts - MarketingIQ

What is a TV Audience Impact?

August 10, 2018By Simon FosterDRTV Training, Marketing Training, Media Buying, Media Planning, TV Media Planning Training No Comments

TV audience impacts are a measure of audience volume in media planning. In traditional media they are called impacts, in digital media they tend to be called impressions. What is the definition of a TV audience impact? An impacts is: One person Seeing one ad At one time Example: If 5 million people watch an … Read More

I am an independent marketing and media effectiveness consultant, with an emphasis on delivering marketing science-based solutions to advertisers. My independent status allows me to show you “how it is” rather than “how it ought to be”.

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