17 October 2023
You’ve probably heard the expression ‘The devil is in the detail‘. It tells us that focusing on detail is the way to solve problems. In many […]
13 May 2023
The 4Ps are one of the key concepts that underpin marketing strategy and tactics. The Ps stand for Product, Price, Place and Promotion. They were conceptualised […]
15 April 2023
In this article, written for the mSix’s website, I highlight how digital media has passed the tipping point and why marketers must evolve beyond the simplistic […]
5 January 2023
Research into attention to advertising is going to drive a rethink in how we view media channels Attention metrics concern the degree of attention consumers give […]