Do you know how well your media channels are really performing? Do you suspect a channel is being over or under reported, but you can’t be sure?
We solve this problem by providing full funnel marketing measurement using marketing mix modelling (MMM). This approach helps marketers and their agency partners correctly attribute media effects and optimise budget allocations which in turn ensures commercial target delivery. We provide a high level of technical expertise, industry knowledge and model building experience. We work directly with advertisers and also provide white label services for agencies.
Our experience base includes leading brands like: Discovery Channel (MMM, across EMEA), Electronic Arts (EA Games, Apex, FIFA, Sims, Madden etc), Hawkstone Lager (Customer analytics, RFV, MMM), London Business School (MMM), NewsUK (The Times and Times Radio) (MMM), Purplebricks (Business analytics and planning), TalkTalk (MMM), Tate & Lyle (MMM), Virgin Money (MMM) and Whirlpool (MMM).
Find out more about our products and services here
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