This course will show you how to plan, buy and evaluate performance media to maximise short-term sales. It will show you why performance media is very different to brand media. It covers the key principles, techniques, metrics, planning formats, buying imperatives and measurement techniques required to maximise ROI from performance media. It will also show you … Read More
How to plan multi-media advertising campaigns This course will show you how media planners plan media advertising campaigns. It will show you how to gather insight, develop strategy, build target audiences and understand their media consumption patterns. This course will show you the main sources of media research available and it will explain the relative costs, strengths and … Read More
How to research and understand your target audience Good marketing is always customer centric – it puts your understanding of the consumer at the heart of your business . This means you have to understand your target audiences to be an effective marketer. This course shows you the different tools and techniques that are available to help you … Read More