Advertising Frequency and Diminishing Marginal Utility

December 1, 2008By Simon FosterAdvertising Evaluation Training, Advertising Media Training, Media Evaluation Training, Media Planning Training

Economists have a concept called Diminishing Marginal Utility. This means that each additional time a consumer consumes something they get less satisfaction from consuming it. So, if I have one coffee, I find it very satisfying, two could be OK, but by the time I get to three I’m not getting much additional satisfaction, infact, … Read More